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How Google is Changing the Travel Industry

 

Paul Manzey, (Director of Operations, Marketing Fulfillment) explains how Google is changing the Travel Industry. Paul reviews in detail:

  • The evolution of offerings
  • Search Engine Results Pages (SERPs)
  • Metasearch
  • Google Trips
  • The Fallout For Top Partners

Key Takeaways

  • Google still plays a critical role in leading travelers down the Buyer’s Journey to conversion
    • SEO and PPC Optimization are critical
  • Optimizing for new trends will be critical to keeping pace with your competition
    • Metasearch
    • Google Travel Planner (Google My Business)
  • Google is not done innovating in the travel space

 

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