6 Things you should share on your Facebook Pt1
This is part one of two on Things You Should Share on Your Facebook created for Hotels, Resorts, Inns, Lodges, and Vacation Rentals. Check back next Tuesday for Part 2. In order to boost loyalty, word of mouth, and repeat visits, you have to make an effort to engage with your guests during times when they aren’t physically at your property. It’s the only way to develop and nurture ongoing relationships that bring people and their friends through your door year-after-year. To effectively keep in touch with your guests, you need to be willing to invest in things like email …
3 Ways to Get Travelers Back to Your Website and Book Direct
Getting travelers to your website is just the first step to increasing occupancy. Even though website traffic is important travelers aren’t necessarily booking on their first visit. With an average of an 80 day buying cycle for travel, it is important to not let these travelers who visit your website once fall through the cracks. With that being said here are 3 ways to get travelers back to your website and book direct. Ask for Email Sign Ups Keep in Touch with Email Subscribers Use Ads on Social Media Ask for Email Sign Ups One of the best ways to …
5 Hotel Marketing Strategies For 2020
Hotel marketing has changed and is more complex than ever before. There are more channels to pay attention to, constant changes in major search engines and increased competition from sites like Airbnb who promote unique alternative accommodations. For hoteliers, it is no longer enough to simply put your website online and count on search engine optimization, you must have an integrated marketing strategy to ensure you can compete for bookings. We at TravelNet Solutions have been marketing hotels, vacation rentals and everything in between for the last 20 years or so, and as much as things change, some things stay the …
Keys to Hotel Advertisement on Facebook
Deciding where you should be placing your Hotel Advertisement dollars can be a difficult decision. A huge advertising opportunity that many people are missing is Social Media Retargeting. Retargeting works by adding a cookie to the browser of anyone who visits your website, then Facebook is able to show them your targeted ads in their newsfeed. A traveler will visit your site, view photos, amenities and start looking into rates. Although they may be interested, most travelers won’t book on their first visit to your site. Over the next several days they will visit Facebook and see your ad …
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