Mountain Market VRMC Surpasses $745k in Gross Revenue

Mountain Market VRMC Surpasses $745k in Gross Revenue

  • Location USA - Mountain Market
  • Type VRMC
  • Units 31
  • Products PPC, SEO, Email, Consulting, Conversion Optimization, ResortsandLodges.com Listing
  • Online Revenue Increase $1.2 Million

The Challenge

This Property Management Company was looking to increase direct bookings and traffic overall. Additionally, they did not have eCommerce tracking and had no clear idea where the majority of their bookings were being made.

The Solution

TRAVELNET SOLUTIONS (TNS) implemented a full funnel strategy including targeted Search Engine Optimization, Search Marketing campaigns across Google, Display Remarketing, Conversion Optimization, Drip Email Nurturing, ResortsandLodges.com Listings and helped setup eCommerce tracking.

SEO Strategy

TNS implemented Search Engine Optimization strategies to help move this Rental Management Company up in the search rankings on Google. They were able to drive a high volume of traffic from Travelers that were just starting searching for their vacation by:

  • consistently creating content
  • transitioning to a secure website
  • disavowing toxic backlinks
  • focusing on high volume keywords
  • writing blogs

These strategies increased their first page rankings on Google. They increased their top 10 placements on Google by 38% and over doubled their top 3 placements.

2017:

2018:

PPC Strategy

With the hyper-monetization of Google it is increasingly necessary to have a strategy around Google Ads. With our expertise on bidding in Google Ads we are able to decrease the average cost per click while increasing revenue. With TNS running their Google Ads campaigns, this Mountain Market Rental Management Company saw $119K in revenue from paid search. TNS is a leader in the industry and is able to optimize search engine advertising by:

  • bidding on top of funnel keywords
  • optimizing for high quality clicks
  • optimizing by device (mobile vs. desktop)
  • implementing time sensitive copy

Platinum ResortsandLodges.com Listing

This Mountain Market Rental Management Company was able to drive visitors directly to their website with their platinum listing on ResortsandLodges.com. From ResortsandLodges.com they received over 5,800 website visits that resulted in 14 direct bookings for a total of $10,757 in revenue.

Conversion Optimization Strategy

Our Conversion Optimization Software helps our customers build up their email database. A pop up displays on the website with a 7 second delay that prompts website visitors to subscribe to their emails for time sensitive discounts. From this Conversion Optimization pop-up this Mountain Market Rental Management Company was able to capture over 1200 email subscribers and bring in over $7,500 from their email campaign.

All-In-One Digital Marketing Management and Revenue Solutions

Google Paid Search
SEO
Website Design & Development
Email Marketing Management
Cart Abandonment
Conversion Optimization
Consulting
Analytics & Reporting
Display & Remarketing
Meta Search
Social Media Marketing
TRACK PULSE

Why TNS?

By implementing a full funnel digital marketing approach this Mountain Market Rental Management Company saw year over year increases across every major KPI including: Traffic, Conversions, Keywords, and Email Subscribers. With eCommerce tracking in place they were able to track where their bookings were coming from and have a marketing plan from these results.

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